Hi, I'm Kate Peregrine.
I'm usually brought in when brand has become an afterthought, or something misunderstood and written off as too expensive, right as performance budgets start to creak and CAC creeps toward the ceiling.
Over fifteen years I've worked my way up to CMO level, touching every part of the function (performance, ecommerce, CRM, brand and social) across consumer and DTC brands: an early-stage team at Uber, global campaigns and the D2C-to-retail shift at Dyson, scaling Christopher Ward, Series A/B startups like Taster and Second Nature, and right now, marketing at Ovum, still early and pre-raise, and taking it into retail for the first time. That range means I know how to lead every specialism, not dabble in all of them, and how to act as the bridge when brand and growth start pulling apart.
I'm commercial first. I question every pound before it's spent, help you decide where and when to invest, and I'd rather find a creative way to make a small budget punch above its weight than ask you for a bigger one. On the execution side, my deepest specialism is social and influencer: built running paid social, organic and creator strategy as Dyson's Global Head of Social, then sharpened at Taster, where a huge part of the job was the creator economy, building the kind of authentic, deep creator relationships that work for the brand and the creator, not just one side. I'm AI-led in how I think, integrating it as it develops to help teams work faster and more effectively. None of us are really experts yet: I want to be at the front of figuring out how it fits, not adopting it once everyone else already has.
I also love the people side of this as much as the strategy: growing and nurturing marketing talent, and helping people get to places they didn't realise they could go. I don't just want to lead a team. I want to inspire one.
I bring all of that to founders directly, on a fractional basis. I'm not a consultant who hands over a deck and disappears: I lead, direct the specialists doing the execution, and stay accountable for the commercial result. Not a retainer split across agency accounts. Not a junior hire figuring it out on your budget.